Create your unique Engagement Ring
Explore Fine Jewellery
Our diamond engagement rings are meticulously crafted to showcase the exquisite beauty and brilliance of the diamonds they feature. We offer a range of designs, from classic solitaires to intricate halo settings, vintage-inspired styles, and contemporary designs.
Each ring is expertly crafted using the finest materials, including high-quality metals.
the idem difference
Real Diamonds
Great Value
Latest Range
Socially Responsible
the idem difference
Real Diamonds
We have chosen the name IDEM from its Latin meaning “same”. The only difference between a lab grown diamond and a natural diamond is its origin. Lab grown diamonds are indistinguishable from their natural counterparts; side by side they are identical. Lab grown diamonds are graded using the same 4 Cs, only our product provides a much more sustainable and affordable option.
Great Value
Lab grown diamonds offer incredible value and are more affordable than mined diamonds of comparable size and quality.
Lab grown diamonds sell for up to 70% less than mined diamonds, owing to the lower expenses of the mining process, a shorter supply chain, and a more competitive market.
Latest Range
By not keeping items in stock, we are able to offer you access to the latest on trend designs.
We don’t have to wait to sell old stock before introducing new designs.
Ensure you keep checking back.
Socially Responsible
Lab grown diamonds are the only truly ethical diamonds on the market.
Eco friendly and conflict free, lab grown diamonds can be created using far fewer resources than it takes to mine a diamond.
If you would like to buy an ethical engagement ring, the only choice is to buy a mine free diamond, in other words an ethical lab diamond